品牌史志

Acne Studios: How 100 Pairs of Jeans Built a Half-Billion-Dollar Brand

In 1997, Jonny Johansson gave away 100 pairs of raw denim jeans with red stitching. He didn't intend to launch a brand. Three decades later, Acne Studios is a Stockholm-based luxury house with $221M in annual revenue — and still majority-owned by its founder. This is how that happened.